In one study, each participant was given $50. … Experiment 1: Gain VS Loss. Every bet involved a choice between a two gambles involving a gain and a loss, rather than having a mix of gain-gain and gain-loss options that might highlight loss aversion. Keywords: loss aversion, loss premium, cumulative prospect theory, gender differences JEL Classification: C9 1 , D8 1 This paper provides an experimental investigation of loss aversion. The loss aversion hy-pothesis was introduced by Kahneman and Tversky (1979) as one of the core elements of their prospect theory. Loss aversion can be explained by the way people view the value of … People tend to weigh losses more than gains when deciding what to do and so avoid losses. Let’s explore some experiments that prove the impact of loss aversion. Let’s take a look at the two I see most often: loss aversion and conformity. Loss Aversion Experiments: What is the impact? In one pioneering experiment, seven college students were assembled in a classroom and asked to compare lengths of lines. First introduced in Tversky and Kahneman’s paper on prospect theory, the concept of loss aversion is one of the oldest and most robust findings in behavioural science.Loss aversion refers to the fact that, when making judgements, prospective losses are felt more negatively than equivalent prospective gains, which are felt positively. Introduction. Nevertheless, the aversion toward incurring losses is a strong and reliable effect, and the value of avoiding a loss is usually twice as high as the value of acquiring an equivalent gain. In the first round, participants had two choices: Option 1: Keep $30 of it Option 2: Gamble with a 50/50 chance of keeping or losing the entire $50 One of the most robust empirical findings in the behavioral sciences is loss aversion—the finding that losses loom larger than gains. Tell the students that the endowment effect, loss aversion, and default bias are commonly observed in experiments and are related. Theoretical Explanation of Loss Aversion. Loss aversion is a bedrock principle of behavioral psychology today. ... A host of social psychology experiments have explored the powerful, insidious nature of conformity. Loss aversion is a tendency in behavioral finance Behavioral Finance Behavioral finance is the study of the influence of psychology on the behavior of investors or financial practitioners. Summarize the results for students: All of the short demonstrations illustrate that people tend to avoid losses. We offer a new psychological explanation of the origins of loss aversion in which loss aversion emerges from differences in the distribution of gains and losses people experience. The loss aversion bias is not always dreadful to have, as in many cases it is beneficial to our way of life. What is Loss Aversion? 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